Bharti Airtel partners Radio Mirchi and launched Mirchi Mobile on Airtel. Airtel Mobile customers can get tuned to their favorite channels from anywhere in India. It is an innovative initiation which bring back the radio listening experience that is getting fading away.
Airtel customers can trace out up to 12 Mirchi radio stations on their mobile phones even without Antenna as the content is streamed through Airtel network. To obtain this service customers can just dial 59830 to listen to up to 100 minutes of Radio Mirchi content for Rs. 10 per week.
Initially Mirchi on Mobile is rolled out for the Airtel customers of Delhi and Mumbai and rest of the nation will be covered shortly.The service is powered by Spice Digital, a market leader in the deployment of Music-On-Demand services for Indian & International operators and has now added Mobile Streaming in its product portfolio.
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