Aircel Cellular,one of the late entrants in Indian Telecom,which is setting its foot fast,and BalajiTelefilms,entertainment company of Ekta Kapoor,have announced the launch of India’s first interactivedetective Mobile series-”kriminal Kaun”.This interactive, Detective series, is introduced by New Media – the digital entity of Balaji telefilms Ltd.This is the first of its kind value added entertainment service unboxed by Aircel.So far entertainment was revolving majorly around gaming and music.Now this interactive audiosode on mobile would certainly appeal to people.
The service ,dubbed as Kriminal kaun is a series of audiosodes where customers can listen to exciting mystery stories on mobile in Hindi and tamil.The stories will be based on mystrey detectivethemes like murder,kidnap,robbery etc.There would be fresh series every week and every series will have 4 episodes.In first episode customer can listen to story,second one on investigation and the third is most exciting where the subscriber gets the chance to solve mystrey and in the last on inspector Avinash solves the mystery.
The service will be available to all voice service users of Aircel for monthly rental of Rs.30 and 10 paise/minute.
“We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India.” Mr. Gurdeep Singh, COO, Aircelsaid.Mr. Puneet Kinra, Group CEO, Balaji Telefilms said, “It has always been our endeavor to introduce superior entertainment and Balaji TelefilmsLtd has been the pioneer in providing innovative entertainment solutions in its New Media Division. Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these ‘audiosodes’, mobile entertainment will no longer be restricted to gaming and music. This is the first time that an interactive dailydetective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content.”
Teleguru’s Verdict:
The service is innovative one and would appeal to youngsters.Especially in metros where people spend lot of time commuting,can enjoy such interactive programme.The third episode which gives opportunity to subscriber to solve the mystrey is the most thrilling one and would give one opportunity to stretch one’s grey matter.
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