Telecom industry is witnessing immense innovation in tariffs and new services. Just when it was thought that Uninor’s dynamic pricing will something to watch out for , Reliance has up the ante to challenge competition with its all new ‘ Simply Unlimited CDMA offer which is  a part of of its 100 mncustomers milestone celebrations. As the name suggests the offer aims to make the tariff more simple and transparent and is the extension of its current theme’ Simply Reliance’.
Under this offer two separate packs have been introduced for unlimited local calling and unlimited national calling. Simply Unlimited CDMA Local Pack which comes at a price of Rs 299 will provide unlimited calls to local Reliance phone. Not only this it offers unlimited calls to other networks as well but with a fair usage policy of 30 min/day(900min/month). Calls beyond that will be charged at 50p/min. STD calls will be charged at 50p/min.
Second pack under this offer is Simply Unlimited CDMA National Pack which is priced at Rs 599 will provide unlimited calls to all Reliance phones across India which includes CDMA,GSM and fixedline. This plan also offers unlimited calls to any networks in India subject to fair usage policy of 30 min/day(900min/month). AlL calls beyond that will be charged at 50p/min.
Syed Safawi, chief executive officer (CEO) – Wireless Business,Reliance Communications said, “The launch of Simply Reliance Initiative last year simplified the confusion resulting out of 1000`s of tariff Plans. With the launch of our new Pack today, we aim to address the customers’ need of a large group who do not wish to be bogged down by concerns related to balance, recharges etc. The new product aims to cater to diverse customer needs with the same simplicity and unconditional transparency.“