Indiagames Ltd. India’s leading online and mobile gaming company entered into an strategic alliance with Sidebar inc. a USA based leading technology company with intelligent merchandising solutions for mobile content recommendations.Sidebar inc provide s intelligent mobile merchandising solution which helps operators and VAS content provide in maximizing VAS revenue sales.It’s Smart Menu TM solution helps carriers, publishers, platforms and content owners to optimize their content catalog sales by presenting each user the content they most likely want to buy in an easy and discoverable manner.
Sidebar’s solution will help Indiagames in showcasing its gaming content in more convenient way for customers and customers can search the games their choice very smoothly with it.The solution also gives personalised recommendation to customers for gaming content.
Samir Bangara, COO, Indiagames Ltd, said“Games are by far the biggest category of content purchased by mobile users and Indiagames is a leader in offering a wide variety of titles of games and other content. As our large user base and content catalog continue to grow, Indiagames is always looking for ways to improve sales through intelligent merchandising.We see Sidebar’s Smart Menu™ solution as a key part of our strategy, and we will use Sidebar’s advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing.”“Indiagames is one of the most important players in mobile games globally, and they continue to set new standards in user experience. We look forward to working with them to provide truly personalized content recommendations for their tens of millions of customers,” said Patrick Kennedy, CEO, Sidebar. “In addition, we will deliver enhanced merchandising abilities to maximize revenue and margin contributions with our dynamic, real time Smart Menu™ solution.”
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